XXL Magazine announces the launch of their first official iPhone app, which features six special functions including a hip-hop news feed,lifestyle trends, Where They At? geo-tracker for finding friends, plus special Twitter functions and the ultimate hip-hop trivia. The free app, features a unique application called Ready or Not, which allows consumers to upload their own creative 30-second freestyles to be judged by celebrity guest judges
The launch of the Ready or Not feature will mark the first time consumers will be able to submit freestyle raps directly to XXL and be automatically featured on the XXL website .
It's very hard for a new artist to get discovered even with the Internet as prevalent as it is these days, says Vanessa Satten, XXL's Editor-in-Chief . Singers have an advantage to be noticed in American Idol but aspiring rappers have limited outlets.'Ready or Not' helps aspiring rappers get heard by those who can actually help launch their career.
Established artists, label A&R executives, XXL editors and industry heavyweights will be reviewing submissions, said a press release. We believe this can be a really important tool for hip-hop. Sha Money XL, senior VP of A&R at Island Def Jam says, This app will allow me direct access to artists really looking to be heard.
XXL is a brand in rap music journalism and runs a music magazine.