Stop us if you've heard this one before: Yahoo has made an acquisiton.
This time, it's social-oriented Web browser Rockmelt. Yahoo paid between $60 million and $70 million for the purchase., reports AllThingsD. According to Rockmelt's official page, the goal of the service is "to help people discover the best content from around the Web."
As a result of the acquisition, Rockmelt will be shut down on Aug. 31. However, the technology behind the service will live on, helping Yahoo to match its content with the eyes and clicks of readers and viewers.
Since Marissa Mayer assumed the throne at Yahoo, the company a whole slew of entities, with Rockmelt being the latest. The highest profile purchase since Mayer's hire has been Tumblr, in which Yahoo paid $1.1 billion.
Will Yahoo turn Rockmelt into a worthwhile purchase? The company's acquisition history indicates otherwise, but like any sports trade, a business acquisition can't be properly and fairly evaluated until the acquiring company has had a significant amount of time integrated into newest property into its own operations.
What do you think of Yahoo acquiring Rockmelt? Do you think that it was a good acquisition? Why or why not? Sound off in the comments below.
I cover video games, tech, privacy issues and more for IBT. Prior to joining the staff, I wrote for Major League Baseball, Computer Shopper and other publications. I earned...
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