Yahoo Inc. (Nasdaq: YHOO) and CNBC of Comcast Corp. (Nasdaq: CMCSA) said Wednesday they would partner to share content and create Web videos.
CNBC content will appear on the Yahoo Finance home page starting Wednesday. Later this year, the two companies will create video programs that will appear on Yahoo Finance and CNBC.com. These videos will be tailored for a Web audience and separate from cable news programming.
With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms, said Mark Offman, president and CEO of CNBC, in a statement.