Report: Round 2 of Likely Microsoft-Yahoo Merger Emerges
Reports have emerged that Microsoft has rediscovered its interest on ailing search engine firm Yahoo, with tech news site Digital Trends confirming on Thursday that the two entities have agreed to commence preliminary procedures toward a possible deal. REUTERS

Yahoo Inc will buy online advertising technology firm interclick inc for $270 million in cash, the companies said.

The $9 a share offer represents a 22 percent premium over interclick shares' closing price on Monday on Nasdaq.

Interclick helps advertisers identify online target audience through its analytics services.

Yahoo shares closed at $15.64 on Monday on Nasdaq. They were down 5 percent in pre-market trading.

(Reporting by Himank Sharma in Bangalore; Editing by Joyjeet Das)

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