Yahoo Makes A Bid For Hulu Days After Buying Tumblr

  @AlexCKaufman on May 24 2013 3:41 PM

Marissa Mayer swallowed Tumblr whole in a $1.1 billion deal this week, and she's still hungry.

According to a report from AllThingsD, the Yahoo Inc. (Nasdaq:YHOO) CEO has set her sights on Hulu, submitting a bid Friday morning for the video site as a handful of other big names make offers.

Among them: DirecTV (Nasdaq:DTV), Time Warner Cable (NYSE:TWC), William Morris Endeavor Entertainment LLC with private equity backing form Silver Lake, KKR Financial Holdings (NYSE:KFN), Guggenheim Digital and the Cherin Group.

Yahoo has been looking to enter the digital video market in a bigger way for years. Yahoo Screen has grown over the last year, releasing a number of Web series and more exclusive content. And the company previously tried to buy stake in the French video site DailyMotion, but the bid was quashed by the French government, AllThingsD said.

Hulu is a joint venture between a trio of media conglomerates -- News Corp. (Nasdaq:NWSA), the Walt Disney Company (NYSE:DIS) and Comcast Corp. (Nasdaq:CMCSA) -- though the latter gave up its management rights years ago as a concession to federal regulators. The company has yet to enter a formal M&A process.

Bloomberg first reported the KKR and WME bids earlier on Friday.

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