Yahoo! Inc. and Samsung do not intend to let the crowded interactive TV sector put them off. The 2 have announced a strategic alliance that they intend will make them a presence in the emerging but potentially huge sector, they are players.
The portal and electronics companies announced: An expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content recognition ACR technology, SoundPrintTM, will be deployed in Samsung’s SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.
With this agreement, Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. TV viewers will see subtle, on-screen prompts informing them that additional content can be accessed. With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching.
The model is not like some already up or about to be up efforts by industry giants such as Apple Inc. NASDAQ:AAPL, Amazon.com Inc. NASDAQ: AMZN, all the large cable TV companies, telecom fiber divisions and dozens of consumer electronic companies both large and small.
To the large group of Internet companies, content and electronic operations that have decided that interactive TV is the next revenue promised land is so large that it has begun to look like the SmartPhone sector., the competition looms large, the number of winners is small.
In the case of SmartPhones, only Apple and Samsung do really well. But at least a dozen other operations of substantial size believe they can do well enough in SmartPhones to make their efforts a large success. The history of the industry, and its present configuration, prove that their chances are Nil.
Many highly competitive markets are won by companies that are the early entrants, brand extensions are important.
Apple is in most homes with its Mac, iPhone, iPad and iPod. Amazon is at the center of consumer electronics marketing and sales. Cable companies have set-top boxes in tens of millions of home.
Note: Samsung and Yahoo! have almost vacant in those spaces.
Paul A. Ebeling, Jnr.
Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.
Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.
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