The popular video-sharing Website YouTube, owned by Google, announced an expansion of the YouTube Partnership Program (YPP), which was first launched in December 2007.
The partnership had previously focused on prolific users who regularly produce videos that reach a wide audience. Now, the program will include individual one-off videos from individual users on the site, in an effort to spread the wealth, according to a blog post by the company’s product manager Shenaz Zack.
Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it,” he wrote. “To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service.
According to the blog post, YouTube will see if a user’s video is eligible for monetization, the user will receive an e-mail and see an Enable Revenue Sharing message next to the video on the watch page, as well as in other places in the user’s account.
Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share into your Google AdSense account each month,” he explained, noting if a user doesn’t have an AdSense account, he or she would have the opportunity to create one. “Individual video partnerships will not be eligible for many of the benefits of user partnerships, like enhanced channel features or the ability to monetize other videos in your account, so we encourage you to apply to be a member of the YPP.