With its videos that capture, say, a pug stampede, babies eating lemons, flash-mobbing and just about anything else, YouTube has become a global stage for people to be discovered and to make money. The videos are shared throughout social media, and from there, a global audience is born.
But how possible is it to make a career for yourself as a YouTube star? Is there any secret to becoming a viral sensation, like Justin Bieber did?
We sat down with reporter Zoe Mintz to find out exactly how some people have been able to make a small fortune from their videos.