If ever there was a market for the 21st century, it’s the market for batteries and battery technology. Technical advances have mobilized information technology, merging personal telecommunications with information processing and guaranteeing the need for more mobilized electrical power. And then there’s the worldwide green movement, with electric vehicles driving demand for more battery power and less weight, and solar and wind generators looking for effective electricity storage. It’s little wonder that the battery industry is seen as a safe bet even during the current economic downturn. According to Vishal Sapru, Research Manager with Frost & Sullivan, “The battery industry right now is recession-proof.”

Taken together, the battery market is facing a veritable tsunami in demand over the coming years, topping $50 billion by the year 2015, an increase of more than 40%. Rechargeable batteries are an especially hot item, fueled by the hybrid and electric vehicle market, which will more than double its battery market share by 2013, and the growing move toward solar and wind power, which depends upon batteries for the temporary storage of generated electricity.

But much of this demand is banking on new developments in battery technology to make various applications economically viable. As increases in battery efficiency begin to take hold, the role of the battery is expected to grow. And the government is encouraging development; for example, Washington’s $2.4 billion in stimulus funds directed to battery innovation.

All of this is good news for Zentric, Inc. The company has the exclusive rights to a battery technology that greatly increases the power of traditional lead-acid batteries, without the cost increases associated with lithium-ion batteries. The Zentric solution skillfully combines various battery components to ramp up voltage without doing the same to cost.

For more information on Zentric, and their new battery technology, visit www.ZBatt.com

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