Rolex is pleased to unveil five new models in its famous OYSTER collection at BASELWORLD 2011. Each, in its own way, embodies the brand's perpetual quest for excellence. The common theme of these new pieces is the aspiration of Rolex wearers to constantly push boundaries, to continually challenge themselves. Be it at sea, in motor racing, on expeditions, in the arts or at pivotal moments in life, anywhere where performance, elegance and precision are the order of the day, Rolex watches are the faithful companions of passionate achievers and professionals.