CIRO
CIRO CIRO

People have craved diamonds for hundreds of years as they have always been a symbol of wealth, status, and glamour. The coveted stone comes from the humblest beginnings as simple carbon crushed under mammoth pressure in the depths of the Earth for millions of years. It comes out sparkling and glorious. However, its origins may be murky. Diamonds have come under heavy fire due to the poor mining conditions, human rights abuse, and other dreadful practices involved in their mining. The jewelry industry has evolved over the years as new materials have come into existence due to technological breakthroughs. Among these synthetic materials is cubic zirconia (CZ) which has emerged as the most popular diamond alternative and paved the way to the fashion industry’s sustainability.

Moving in step with the hottest trends in the fashion industry is Ciro Jewelry, whose first store opened in London in 1917 to trade in imitation pearls. In 1937, two German mineralogists discovered the cubic form of zirconium oxide while Russian scientists in the 70s found a way to make this alternative to natural diamonds in a laboratory. However, CZ became popular with jewelers only in the 80s. Ciro was among the first jewelry companies to introduce and patent the CIROlit, AAA-ranked cubic zirconia. Even a trained professional cannot tell a CZ from a natural diamond; it is a flawless stone free of inclusions and comparable to diamonds in brilliance and crystal clarity. The stone is available in all common cuts such as asscher, princess, and pear. Its reflective properties are also the same as diamonds.

Let’s get back to the Ciro Jewelry story. Following a series of ownership changes, the brand was reborn in 2006 in Germany, Austria, and Switzerland. Its lineup includes three collections—the Black Tie, for classic occasions, First Love, and Cocktail, which experiments with new designs and shapes. Ciro uses a wide range of synthetic stones in all collections, such as cubic zirconia, moissanite, corundum, nanoglass, and the increasingly popular labdiamond. All collections can easily compete in style, design, and craftsmanship with the big names such as Chopard, Cartier, and Escada yet come at a fraction of their price.

Just as CIROlit reflects brilliance from every angle, the Ciro’s recent rebirth brings a spark of manmade beauty to the jewelry industry dominated by perfect natural diamonds whose origins are sometimes not ideal. To learn more about Ciro, visit their website or follow them on Instagram.

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