People Magazine’s “Most Sexiest Man Alive” David Beckham has gone shirtless for his new fragrance campaign. For David Beckham Beyond, the former footballer has dropped his shirt showing off his gym toned body. The 40-year-old smoldered in the new campaign for his men’s perfume.

Beckham’s new cologne embodies his confidence and go-getter attitude. “It all starts with a dream,” is the tag line of his latest scent. It has notes of grapefruit, black pepper and leather. The father-of-four said that creating fragrances was never in his list of things to accomplish.

However, the former England football captain delved into making of the scent because he was always interested in them. He added that he was proud of the work that he and his friend Coty had done. The duo had worked for the past 10 years to design the perfume.

“Having a dream is something anyone can relate to. Whether you’re young or old, we all have dreams,” said the doting father. He added that he was no different and did everything with passion and lots of hard work. The retired footballer said that if a person loved what he did and put in hard work, special things could happen.

Talking to People, Beckham said that he is proud of what he has accomplished in his career and personal life. He added that apart from captaining England, the most important accomplishment of his life was his designer wife Victoria and their four kids. He called his family his “greatest achievement.”

He now wanted to work towards helping his children’s dreams come true.

The Unicef brand ambassador said that apart from his business, it was his association with the voluntary organization and his charity 7 Fund that he wanted to concentrate on. Through Unicef and 7 Fund, he wanted to help children in the world with their dreams too.

Beckham advised his fans to work hard and to reach the place where they want to be. He said that a person needed to love what he did and work hard towards it to achieve his goals. He cautioned that there would be tough times, but it would tide over with the “right attitude.”