We all know becoming a master at anything takes serious passion, time and dedication. That’s exactly how Rita Lowery of RITAHAIR earned her current title. Her hair extensions are so well known at this point that they are sought by the stars. Beauty-focused starlets like the Kardashians gain their extra shimmer from Rita’s craft.

Rita Lowery
Rita Lowery Rita Lowery

Life has never been easy for Rita Lowery. As a young child, she was uprooted from her home in Iran to move to the United States. After the tight-knit immigrant family landed, her parents worked hard, everyday, in the new country.

Nonetheless, the family spent time together drawing and being imaginative. This upbringing and her parents' creativity bestowed Rita with good artistic sense and motor skills. As she grew older and did her friends' hair, as girls tend to do at sleepovers, she found she had a knack for hairdressing.

Being in the situation she was in, at the young age of 15, she started hairdressing for her friends' parents and family friends for money. She grew to enjoy the craft and entered the world of hair extensions two years later.

Rita loved the possibilities that hair extensions provided for people. They could make your hair longer and fuller and impart different colors and sheens. So from the start, she worked hard to wrap her head around the fundamental processes of installing and caring for extensions.

As she progressed and learned about where extensions came from, she became concerned with quality and the source of the extensions. So, she began to focus on finding the best quality extensions from the most ethical sources possible.

You see, most extensions are synthetic, and many of the real hair versions are coated in silicon. These types of hair extensions are hard to care for and don’t look like real hair. In addition, the real hair side of the extension industry can be brutal to those that contribute hair. The main piece being that hair donors aren't fairly paid for their efforts.

Keeping all this in mind, Rita went on a years-long search for real hair extensions from sources that treat their donors fairly. Unfortunately, Rita encountered many challenges on the way. For example, being a young single mom, she worked her butt off trying to get the best quality hair extensions with striking colors to the stars. Only to find them wearing the extensions on the cover of a magazine. While this wasn’t a huge setback, events like these made it harder to get her name out there.

She still experiences things like this from time to time, but people know her now, and when they see her work, they acknowledge her in some way. RITAHAIR was built with a combination of compassion and perseverance. Rita still loves hair to this day and offers a boutique-like experience to all her clients. You can also find extension tips and tricks on her website and plenty of photos of stars wearing her extensions on Instagram (@ritaloweryhair and @rlowery). To learn more about Rita’s fabulous extensions, visit RITAHAIR today!