From Kuala Lumpur to Kansas City, peddlers of sweet treats around the globe are partaking in World Nutella Day by doling out freebies and deals on the hazelnut chocolate spread.

Today, Feb. 5, is World Nutella Day. The occasion is the brainchild of Sara Rosso, an American blogger living in Italy – the home of Nutella. According to the World Nutella Day website, Rosso “thought that there were many days in the year but no day set aside to appreciate Nutella.” She started World Nutella Day in 2007.

Rosso’s dream of World Nutella Day has materialized into a worldwide celebration.

At the Last Polka, a homemade ice cream shop in Kuala Lumpur, free Nutella ice cream is being handed out when a customer purchases one Nutella-flavored treat.

One More Cup, a coffee house in Kansas City, is offering customers a free Nutella cookie with any drink purchase.

“This is one of our best cookies!” the business tweeted.

Mobile food trucks are also participating in World Nutella Day, which encourages Nutella lovers to indulge in the chocolate hazelnut spread.

Valducci’s Original Pizza Truck in Manhattan is serving Nutella zeppoles for the occasion at 52nd Street and Park Avenue.

Captain Cookie, a mobile bakery in Washington, D.C., is offering Nutella cookies and free hot cocoa samples in Franklin Square.

It’s not just eateries and mobile food trucks that are celebrating World Nutella Day. Lovers of the chocolate hazelnut spread are partaking in the occasion by dishing up their own Nutella inspired treats.

“I made gluten-free Nutella brownies to celebrate this year!” tweeted @andreakw.

If you’re not familiar with Nutella, or want to learn more, Rosso’s book, “The Unofficial Guide To Nutella,” is free for Amazon Prime members here. Non-Prime members can buy the Kindle version for $2.99.