Far from the World Cup matches in Rio, even hipsters in New York City’s Williamsburg neighborhood have caught Brazil fever.
More than 2,000 people are on a waiting list at a local specialty store called Joinery for a handmade bedspread costing $160. The entire line of woven cotton bedding is designed by the Brooklyn shop owners but handmade by a family in Minas Gerais, the second-most-populous state in Brazil.
According to Racked New York, Joinery gets a maximum of just 15 blankets monthly from Brazil, so there’s a large backup in fulfilling orders. The shop uses social media to alert its customers when new shipments of the blankets arrive. Joinery usually sells out its stock in about 20 minutes, notes Racked.
Since the blankets are selling fast, Joinery told Racked it set up its “go-to family” in Brazil with additional art looms for weaving the blankets so more could be produced at a faster rate. The shop is also negotiating with U.S. Customs and Border Protection officials to streamline shipping.