Social Capital

WHAT is it? DO you have it? HOW do you earn it?

SOCIAL CAPITAL is the intangible asset at the heart of a new and dynamic view of “success.” It is changing business and the world as we know it, especially as we face one of the most difficult periods of adjustment the world has ever known. Now we at IBT are taking you on an exclusive journey to find it, define it, and to create a forum for those trail-blazing leaders who have it to tell you in their own words how they are transforming society.

Top Story for October
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10 Of America's Top CEOs Talk with IBT's Social Capital About How To Be Authentic

The difference between marketing and meaning is REAL authenticity. Some companies don’t care if the message they market actually coincides with their true essence.