At the 2013 New York Auto Show Wednesday, Kia showed off its 2014 Soul, the latest “urban passenger vehicle.”
The 2014 Soul includes added features and functions that are optimized for city driving. It is touted as more “grown up,” but Kia says much of the style and edge that appealed to a younger demographic remains intact.
The 2014 Soul is roomier, offering more passenger and cargo space, increased torque and better suspension. Kia's new vehicle rides on a large chassis that's longer and wider, offering a more stable ride.
The vehicle will also be customizable, with consumers able to choose among the Base, Plus and Exclaim options. Michael Sprague, executive vice president of marketing and communications at Kia Motors America, said, “It was important that the all-new Soul remain true to the original iconic design while infusing it with improved driving dynamics and desirable features that add appeal, sophistication and value.”
Kia, with the new Soul, wanted to integrate some features found in its other cars, such as LED front positioning lights and rear LED lights that are also found on the 2014 Sorento CUV and the 2014 Forte.
The 2014 Soul will include a 6-speed transmission, automatic and manual, and can seat five passengers. The Soul's 16-inch wheels can be upgraded to 17-inch and 18-inch tires with alloy wheels in the Plus and Exclaim packages, respectively. Music is an important part of Kia's appeal and the 2014 Soul will have standard a six-speaker system, USB and auxiliary connections for smart phone integration and Bluetooth technology. The Plus and Exclaim packages come with UVO eServices, which includes a high-definition touchscreen, “audio/video and optional navigation controls ... viewable on the home screen” and Pandora Internet radio.
Kia at the New York Auto Show came prepared with dancing hamsters as it showed off its 2014 line.