Semiconductor designer and manufacturer, Advanced Micro Devices (AMD), announced on Tuesday an online virtual-trade room, allowing users listen to keynote speeches and explore exhibits from their computer screens.

Dubbed as the Virtual IT Experience, the new tool aims to be more customer-centric than traditional tradeshows settings, allowing potential clients to navigate through 3D worlds in first person and even allows interaction with other guests.

“The AMD Virtual IT Experience is an important step forward in providing customers with rich and useful content in an accessible format. said Henri Richard, executive vice president and Chief Marketing Officer at AMD.

We live in a world where time is money, thus executives want to access the latest information without any delay in order to stay competitive.

The trade show is featured on a new website that features AMD and partners such as IBM, Oracle and others. Some experts contend that utilizing the internet to bring more data and experience to customers will win back the time lost to attending actual events.

“We live in a world that has been vastly changed by the Internet and this means that the industry is looking for greater choice when it comes to how they access information, beyond relying simply on physical events,” said Rob Enderle, principal analyst of the Enderle Group.

Forward-looking companies are looking for new ways to use the Web to address the purchasing needs of IT buyers while eliminating the lost time that physical events create, he added.