Apple on Wednesday announced its move to reduce prices for music on its U.K. iTunes store so as to match the pricing in other European countries after an inquiry by a European Union on a pricing complaint from a British consumer group.

U.K. citizens were paying more than what other Europeans pay for iTunes music.

In response to complaints from UK, Apple said it pays more to some British recording labels for U.K. distribution compared to other countries.

Apple will reconsider its continuing relationship in the U.K. with any record label that does not lower its wholesale prices in the U.K. to the pan-European level within six months, said Apple.

The move is a great victory for U.K. citizens but also other countries are now calling on Apple to lift restrictions such that all consumers across Europe can have access to the same tracks as well as the same prices.