Apple Computer Inc. (NASDAQ: AAPL) announced an eagerly anticipated Apple branded cell phone on Tuesday, quelling months of speculation.
At this year's MacWorld in San Francisco, Apple's forum for showcasing its upcoming technologies, the firmâ€™s CEO Steve Jobs revealed the new iPhone, which combines the functionality of the companyâ€™s highly successful iPod music player and calling capabilities.
The phone is rectangular, with the entire front surface being a touch screen that has a 16x9 aspect ratio. The device is run entirely by touch. It runs the Mac OS X, scaled down for a cell phone.
Jobs also said the iPhone will be able to play music and videos, with functionality mimicking its video-iPod media player. Internet connectivity is also featured.
Cingular Wireless will provide the wireless service for the phone, the company said.
Apple shares rallied $5.05, or nearly 6 percent, to $90.52 in afternoon trading on the Nasdaq exchange.