The 911 call made from the house of television pitchman Billy Mays when he was found dead was obtained by a tabloid and published online.
In the clip, a 911 operator tries to instruct a woman to administer CPR to Mays but a man says it is too late.
He is not breathing and he is cold, an unidentified woman says.
Listen to emergency call on Thursday.
Mays died suddenly on Sunday and an autopsy is expected to be done by Monday afternoon, according to the Associated Press, citing the coroner's office.
He was also known as the OxiClean guy because of his promotion of the cleaning product.