Build-A-Bear, a toy retailer that sells custom-made stuffed animals, has issued a recall for approximately 300,000 of its teddy bears that could be a choking hazard to children. 

The U.S. Consumer Product Safety Commission and Build-A-Bear recalled the Colorful Hearts Teddy days before the Christmas Holiday. On the Build-A-Bear Web site, the company explains Certain production runs of this bear utilized substandard fabric which can tear around the eye possibly resulting in the eye falling out of the bear causing a potential choking hazard.

Build-A-Bear is now offering a coupon in exchange for the recalled Colorful Hearts bear. This coupon is good for any available animal of your choice from the Build-A-Bear Workshop.

Call Build-A-Bear (toll free) at 1-866-236-5683 with any questions or concerns or visit for more information.

The 16-inch Colorful Hearts Teddy Bears with black plastic eyeballs and fur adorned with bright, colorful hearts went on sale in April before being pulled from the Build-A-Bear shelves in December. Approximately 284,000 were sold in the U.S. for $18 and 13,200 in Canada for $23; they were manufactured in China.