After unveiling its $1 French fry burger, Burger King isn’t done adding items to its menu. In an effort to add healthier options, BK announced its new lower calorie, crinkle-cut fries, “Satisfries,” on Monday.
“Satisfries” contain 190 calories and 8 grams of fat, which Burger King said is 30 percent fewer calories and 40 percent less fat than a serving of rival McDonald’s fries. The new fries have 270 calories, compared with 340 for a small order of regular fries.
The fries will hit Burger Kings on Tuesday at just 30 cents more than a regular order of French fries; “Satisfries” will cost $1.89 compared to $1.59 for regular fries. USA Today reported that fries included in Kids Meals will have no price difference for the healthier alternative.
“Satisfries” have fewer calories and less fat thanks to a new batter recipe and a crinkle-cut that doesn’t absorb as much oil in the frying process, the company said.
Burger King, though, said customers and fast food lovers alike will notice no difference in taste. The Daily Beast, which posted a review of the fries, agreed.
“I tasted the crinkle-cut fries. And then I tasted them again. Not wanting to be rude to my hosts, I finished the small box in front of me, and then sampled a few more as I took notes,” the reporter noted. “The fries taste good. They’re crispy. They taste potato-ish, like good fast food fries should. They don’t read in the mouth as 'diet' or 'low cal,' the way that baked potato chips or sweet potato fries do. In a blind taste test, I don’t think I — or your typical consumer — would have been able to distinguish this product from more fat-laden versions.”
The Miami-based fast-food chain said “Satisfries” have the same ingredients – potatoes, oil and batter – as regular fries and are made in the same fryers and cooked in the same oil for the exact amount of time as regular fries. The Associated Press reported the new recipe “adjusts the proportions of different ingredients for the batter to block out more oil.” Burger King did not elaborate further on the process in reports.
Alex Macedo, head of North American operations, told the AP that Burger King worked with its potato supplier McCain Foods to create the low-cal fries. Macedo said the fries will be exclusively sold at Burger King and no other fast food chain. The Daily Beast reported the fries took 10 years to develop.
Macedo said the impact of adding these fries will be huge since one in two Burger King customers order fries, for 56 million orders monthly.
"Small changes create a big impact," he said. "This will grow, just like diet soda grew over time."
The move comes as consumer advocate groups pressure the U.S. food and beverage industry, especially fast-food chains, to offer healthier alternatives, since one-third of Americans are obese, Reuters reported.
The AP said reporters were invited to preview a “top secret new product” in New York City last week where reporters signed non-disclosure agreements, agreeing not to release details about the “Satisfries.”
Last month, Burger King unveiled its new “French Fry Burger,” costing $1 that consists of a standard burger topped with four French fries.