The white Ford Bronco O.J. Simpson used in his car chase to evade the Los Angeles Police Department in 1994 became almost as famous as the murder case itself. People who watch the new FX miniseries, “The People v. O.J. Simpson: American Crime Story,” got to relive the iconic moment: Simpson in the back of his vehicle with a gun to his head as authorities pursued him on an LA freeway. It’s nearly impossible to see an old Ford Bronco and not think of O.J. It’s also nearly impossible to purchase the old-school SUV.
Ford broke the hearts of Bronco lovers when they discontinued the sports utility vehicle in 1996, but will it come back? Mark Schirmer, a communications manager for Ford utility vehicles, called the Bronco “a pop icon,” in an email to International Business Times Tuesday. “[The] Bronco is very popular still -- a well-known, well-loved Ford nameplate. We constantly have faithful Bronco fans reaching out to us asking about a future model,” he said. “[But] our answer is always the same: ‘No plans confirmed for a new Bronco.’ ”
Sadly, that means anything Bronco enthusiasts might have read on blogs like Cars Concept, Daily Car Post and Car Release Dates is nothing more than rumor. The only way to buy a Bronco is to purchase a used one. They can range in price from $1,500 to $69,000 depending on miles, condition and restoration of the vehicle.
As for Simpson’s white Ford Bronco, it reportedly sold for $200,000 in December. There was a brief spike in price in 1994, increasing by $7,000, but sales steadily decreased until it was discontinued in 1996. It was replaced by the Ford Escape. “We had decided to move away from the two-door, two-row, large SUV,” Schirmer told USA Today in 2014. “It was already fading in customer popularity, long before O.J. made it a celebrity.”
Shirmer said there wasn’t an increase of interest in the Bronco since the “The People v. O.J. Simpson” debuted. “I have not heard of any uptick in the traffic because of the O.J. television series -- it is sustained traffic,” he told IBT. But Twitter users have something different to say, sharing they were interested in buying the vehicle after seeing the iconic police chase brought back to life on FX.
“The People v. O.J. Simpson” airs Tuesdays at 10 p.m. EST on FX.
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