A recently launched lingerie brand will cater especially to transgender women.
Cy Lauz, who is herself transgender, developed her underwear line, Chrysalis, after noting the lack of suitable undergarments for those who have made the transition from male-to-female.
Her line features bras with full-cup inserts and seamless panties that aim to enhance the transgender body.
In an interview with Lingerie Talk, Lauz says that her line is something that has been needed in the transgender community for a long time.
“A lot of women have been waiting a long time for something like this,” she told Lingerie Talk.
“Speaking from personal experience, I found no products that specifically cater to transgender women.”
Having been featured in the Style Network documentary, “Born Male, Living Female,” Chrysalis has already been met with a positive response.
According to Lauz, the band’s two collections, basic and couture, come in five colors and will soon be available at the e-store of the Chrysalis website.
A 2011 study by the University of California found that there are approximately 700,000 transgender people living in the U.S, the Daily Mail reported, with two-thirds of that group being male-to-female transgender.
Lauz also told Lingerie Talk that the brand aims to differentiate itself from other brands that essentially cater to men who like to dress as women.
“There are some things for cross-dressers and drag queens, but they’re all sexually exploitative. I wanted a product that actually celebrated who we are, something that made us feel beautiful but is also practical.”
One Chrysalis garment is the t-string panty that includes a thick elastic and high waist design un order to cinch the waist and create an hour glass figure as well as a high cut at the hip to accentuate curves and give the appearance of longer legs.
In a video advertisement for Chrysalis, transgender women are shown wearing undergarments from the brand.
Thai model Pitcha, who is seen standing in front of a window in the opening of the ad shared her experience as a transgender woman in a behind the scenes interview for the ad.
“I believed it when people told me I'd never be beautiful and I'd never be the woman I felt I was,” Pitcha said.
“I had to look inside myself for that courage. After, I couldn't see anything wrong with being myself,” she continued.
“Finding yourself doesn't mean you were lost.”
Fionna Agomuoh is a Technology Reporter for the International Business Times, a vegan foodie, and a lover of Electric Dance Music.