School administrators in Atlanta are trying to shut down a series of Instagram accounts with hundreds of videos showing students fighting. Accounts from four Georgia counties in the Atlanta metro area -- Clayton, Cobb, DeKalb and Fulton -- were being investigated Thursday after parents discovered their kids were watching and sharing fights that took place at local schools, WSBTV reported. The brief clips depict brawls with students punching each other and pulling hair in school parking lots, gymnasiums and classrooms. 

Clayco.fights, the largest and most notorious account with 384 posts and more than 30,000 followers, could not be accessed on Instagram Thursday morning. But a new profile immediately sprung up in its place: Clayco.fightss had 36 posts and more than 3,200 followers as of 10 a.m.

The accounts alarmed school officials, who began implementing new rules restricting students' Internet use, the Atlanta Journal-Constitution reported. Students who tape each other fighting can be suspended. Instagram itself has rules forbidding violent, unlawful or hateful content, according to its terms of service

In April 2014, school administrators took down Cobb Hook Sessions, an Instagram account with about 7,600 followers that posted videos of students fighting in suburban Cobb County. About a third of the clips had been shot on school grounds, and the profile specifically referenced five high schools, WXIA reported

"When you talk about this kind of atmosphere, that person who is creating this website or these postings could actually be found in violation of the law," police Sgt. Dana Pierce said at the time. "We in law enforcement are not happy, and it's going to be something that really needs to be looked at -- people need to take accountability."

Meanwhile in the Richmond, Virginia, area, Henrico County parents are pushing for the school board to restrict cell phone use after a similar account was discovered there. RVA Fight on Instagram has videos of 374 fights and 17,000 followers, CBS 6 reported. It was up and running Thursday morning. “It’s almost promoting it, like saying the fights are a good thing,” said Emanuel Harris, a father in the district.