Dell Inc. (Nasdaq: DELL) unveiled a new line of personal computers aimed at small-businesses on Tuesday as it moves to boost its sales and regain its position as the top computer maker.
The World's No. 2 computer seller launched the Vostro line of products on Tuesday, touting the brand to businesses with less than 25 employees. The Vostro - Latin for Yoursâ€ â€“ computers are designed to be business-level systems for firms that do not have full-time IT technicians.
For too long, entrepreneurs have been forced to fit either consumer or large corporate solutions into their unique environments, Dell Chairman and CEO Michael Dell said in a statement.
The computer will not carry trialware, but instead include simplified proprietary networking software and have a dedicated sales and support team, trained to work with small businesses, he said.
Vostro will join Dell's Inspiron, XPS, and Latitude lines. The Dimension line was retired in June.
The move comes several months after Dell began a company reorganization with new initiatives targeting the retail consumer market.
In January, Dell CEO Kevin Rollins resigned after almost three years on the job. Founder Michael Dell reclaimed the company's top executive post in January.
The company also entered into the retail market as it began selling its PC's in Wal-Mart stores, breaking from its long standing tradition of a mail-order-only business model.
Shares of Dell fell 36 cents, or 1.24 percent to $28.65 at the end of regular trading hours on the Nasdaq Stock Market.