European culture was the clear inspiration for the colorful runway show from Spain-born brand Desigual. The happy attitude of spring was conveyed in it signature use of bright colors and vivid prints.
Florals, tie-dye and stripes captured the essence of joy, and put the fun back into fashion. Speaking backstage on behalf of the brand was Desigual managing director Manel Jaderque.
With his background in business, he shared with IBTimesTV the challenges and rewards Desigual has experienced in becoming a global brand. Like the models walking the runway, the brand's collection showed that there is nothing more global than a smile.