Chrysler released an interior preview Tuesday of its 2013 Dodge Dart, the car the company hopes will help reinvigorate its standing in the compact-car market.
The Auburn Hills, Michigan-based carmaker plans to reintroduce the iconic brand name to replace the Dodge Caliber. Chrysler built nearly 3.3 million Darts in the United States from 1960 until 1976, when it was discontinued.
The new Dart will debut at the North American International Auto Show in Detroit on Jan. 9.
Chrysler said Tuesday that the Dart's interior is highly customizable, with a driver-centric layout, customizable displays and a spacious interior. It touts the spaciousness of a mid-sized sedan in its compact car.
Jessica Caldwell, an analyst at Edmunds.com, said the return to the brand, along with its refinement, is an attempt by Chrysler to attract a broader range of car buyers.
I think with younger buyers, there's definitely more of a price-point issue, Caldwell said, adding that Chrysler also hopes to target Baby Boomers. A lot of people like Baby Boomers remember the Dodge name, especially the dart. It's nostalgic for a lot of people.
It also marks a return for Chrysler into the compact-car market. It's something Caldwell said is important, considering the strong lineup from its competitors, such as the Ford Focus, Chevy Cruise, Honda Civic and Hyundai Elantra.
The most significant thing is that they're trying to get back into the compact-car market, Caldwell said. It's something which Chrysler hasn't traditionally been very strong in.
Click ahead to see Chrysler's sneak preview of the Dodge Dart interior.