Domino's is unveiling a gluten-free crust for customers who are unable to eat wheat, barley, and rye.
We are the first national pizza delivery chain to offer this, said Domino's CMO Russell Weiner according to USA Today.
They announced that they will be working with the National Foundation for Celiac Awareness to develop a crust that people who have mild gluten intolerance can eat, reported MSNBC.
Not only is Domino's Gluten Free Crust a huge win for much of the gluten free community who can now get pizza delivered to their door, it's also delicious, said Alice Bast, NFCA founder and president according to the press release. Customers aren't going to believe they're eating a pizza made on a gluten free crust when they try it. And the variety of fresh toppings that are available is a giant leap ahead.
Weiner said that while the crust may be gluten-free, it's still prepared in ovens with other pizzas that are not. Customers with severe gluten-free allergies should be aware of that fact.
Domino's is looking to join the ranks of other companies that are tapping into the gluten free market, which is estimated at around $6.2 billion.
P.F. Chang's offers 25 gluten free dishes. Frito-Lay has gluten free chips. Subway is testing out gluten free bread and brownies in certain stores and Anheusher-Busch is developing the Michelob Ultra Light Cider, a gluten-free beer, reported USA Today.
McDonald's, Wendy's, Burger King, KFC, Outback Steakhouse and Chili's Restaurants have also followed suit with different gluten-free options.
Domino's is the nation's largest pizza-delivery chain.