Nick Balletta, the chief executive officer of global webcasting technology company TalkPoint, spoke to the International Business Times about tools companies can use to adapt to mobile and meeting technology, as more public companies are joining the latest trend and “Going Hollywood” with earnings calls by using live streaming video.

“TalkPoint provides technology and services for webcasting, and companies of all sizes, both large and small, use our technology for corporate communications, whether they are communicating with their employees, their business partners, their customers and even their shareholders,” Balletta said.

The global webcasting technology company powers online communication through interactive live and on-demand presentations, mobile device delivery and more. Balletta pointed out that because of the latest developments in technology, consumers now expect to access news and information faster.

"Well, the expectations are much higher," he said. "Consumers just expect it to work. So retail investors expect there to be access to financial information news on their tablet, iPhone or their Android device. So companies are having to adjust, not only in terms of their messaging, but also their presentation skills by leveraging video and video resources.”

Recently, both Yahoo! Inc. (NASDAQ: YHOO) and Netflix Inc. (NASDAQ: NFLX) rolled out live streaming video of their second-quarter earnings calls over the summer, revealing that business communication and mobile technology has evolved from the traditional format of earnings calls to public companies using online video as a new medium. Marissa Mayer, chief executive officer at Yahoo!, has emphasized how much of a top priority video is for the Internet company.

“We saw Marissa Mayer was the first kind of changing the trend,” Balletta said. “We’re cheering what Marissa did on because we are in the business of distributing video over the Internet, and we’re very excited about this new opportunity.”

As this week kicks off third-quarter earnings season, after Yahoo! and Netflix, who’s next to begin implementing video during earnings calls to communicate with shareholders?

“I think most CEO’s of public companies are going to take the slow approach here,” he said.

Tech giants like Apple Inc. (NASDAQ: AAPL) and Google Inc. (NASDAQ: GOOG) have changed the way consumers now readily access information through the iPad, iPhone, Android devices and other means. Because of developing trends in mobile and meeting technology, not only do companies have to adapt -- employees do too, Balletta said.

“What’s happening now is everybody has iPads,” he noted. “It is absolutely ubiquitous now and you see just with the apple stock and things rising so well, companies have to adapt and technology people within these companies have to adapt as well.”

So what tools can companies use if they, too, are looking to “Go Hollywood?”

“We instruct them to use what they have,” Balletta explained. “If they use a conference room like this with video conferencing infrastructure, if they have telepresence devices, if they have webcams and they use the telephone. So they should leverage all of the technology that’s already in place.”

Third-quarter earnings season kicks off this week as Alcoa Inc. (NYSE: AA) reports on Tuesday, along with JPMorgan Chase & Co. (NYSE: JPM) and Wells Fargo & Co. (NYSE: WFC) on Friday.