Ellen DeGeneres stars in a JCPenney holiday commercial that features her standard quirky sense of humor, but activist group One Million Moms finds the ad offensive.
In the commercial, the comedian and talk show host meets with three of Santa's elves to ask them if they can make more toys for a JCPenney contest. She inavertedly ends up insulting the tiny little helpers with a barrage of groan-worthy puns, according to Today.
"I know this is no small feat," she says first. Trying to correct herself, she says, "Well, it's a big deal." She finally decided to end the conversation, saying, "Who wants a cookie?"
The commercial went viral Nov. 27, and One Million Moms has since petitioned JCPenney to replace DeGeneres as a spokeswoman.
"Since April, JCPenney has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets," the organization said in a statement published to its website Tuesday.
While the organization considers this a serious issue, viewers on YouTube felt strongly different.
"THIS IS SO OFFENSIVE -- Said nobody with a brain ever," one viewer commented.
“One Million Moms or as I call them a seething hot ball of bigotry, hate, intolerance and inequality,” said another. “There is nothing wrong with that ad.”
According to Raw Story, One Million Moms has a history of targeting DeGeneres. Earlier this year, the far-right, anti-LGBT group urged that she be fired as a JCPenney spokesperson because she was a lesbian.
DeGeneres addressed the issue on her talk show in February.
“For a group that calls themselves One Million Moms, they only have 40,000 members on their page. So, they are rounding to the nearest million, and I get that,” she joked.
“But I really want to thank everyone who is supporting me, and if you don’t know me very well, if you’re just watching for the first time or maybe you are just getting to know me, I want to be clear,” DeGeneres added. “Here are the values that I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values. That’s what I stand for.
“Oh, also I believe in dance.”
Fionna Agomuoh is a Technology Reporter for the International Business Times, a vegan foodie, and a lover of Electric Dance Music.