Apple Inc. (NASDAQ: AAPL), which dominates the market for digital music players, said it begins selling its entry level iPod in four additional colors today, touting the player as a fashion accessory.
The iPod Shuffle now comes in blue, pink, green and orange in addition to its original silver color, the company said on Tuesday.
Apple began selling an updated version of the shuffle in November, adding a clip to the device that allows users to attach the player to their clothing.
iPod shuffle is the worldâ€™s most wearable digital music player, said Greg Joswiak, Appleâ€™s vice president of Worldwide iPod Product Marketing. Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each.
At 1.62-inches long, the shuffle is almost half the size of the original, which was released in 2005. The 1-gigabyte shuffle, which holds as many as 240 songs, sells for $79.
The Cupertino Calif.-based electronics maker said that it sold 21.1 million units in its most recent quarter, however the firm does not break the sales down by model.
Shares of Apple fell slightly today in mid-day trading, falling 0.44 percent, or $0.40 cents to $85.50.