Gucci’s creative director Alessandro Michele fresh from his success at the 2016 Met Gala is back in the limelight again. This time, the 43-year-old designer went the digital way and announced that he designed a capsule collection for Net-a-Porter. The online retailer will launch an exclusive 20-piece Gucci mini-collection by Michele on May 12.
The Italian fashion house will drop its 20-piece capsule collection for Net-a-Porter on May 2. However, consumers can pre-register on Net-A-Porter’s website to be able to shop the collection first. To shop the new Gucci capsule collection sign-up here.
The new range will feature an exclusive 19th century-inspired floral tapestry print on a collection of accessories, ready-to-wear clothing and shoes. All new range will have the classic Gucci prints, and modern silhouettes. It will also house Gucci signature products like cashmere sweaters, Dionysus bag, mules and sneakers.
The site will show ways to style a look. Prices for the Gucci capsule collection ranges from $270 for an iPhone case to $5,300 for an applique silk-blend organza gown. The partnership between The Italian fashion house and Net-a-Porter was not surprising as the retailer sells Michele’s Gucci collection since he joined the brand in 2015.
“The take-up from customers has been really incredible around all categories. We are selling loafers, but we are selling tons of RTW and fine bags, so this is really an across-category initiative,” said Net-a-Porter president Alison Lohenis. Since the time the designer joined Gucci, the label has become one of the site’s top-sellers.
The capsule collection will be promoted with social media pushes by both the retailer and the Italian fashion house. Michele also designed an exclusive rose print and updated Gucci’s Heron print in red for the capsule collection. The rose print will be featured on a reversible cardigan, two sizes of Dionysus handbags, mules, a high heel and the Ace sneaker while the Heron print was used for a sweatshirt, reports WWD.
Meanwhile, this is not the first time Net-a-Porter is dabbling with a capsule collection. The retailer was the first to feature French fashion house’s Chanel jewelry online. It served as a platform for Chanel to sell its exclusive on the Coco Crush collection in April 2015.