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The opening of Hublot's latest boutique was timed to the eve of Hublot ambassador Floyd Mayweather, Jr.'s defeat of Conor McGregor in The Biggest Fight in Combat Sports History.

Perfectly adapted to both time and place, the boutique opening, at the Forum Shops in Caesar's Palace,  featured a boxing ring as red carpet motif, as well as boxing luminaries such as Julio César Chávez, Ernie Shavers, Danny Garcia, Mikey Garcia, Shawn Porter, Andre Berto, Paulie Malignaggi, and Errol Spence, Jr.

Hublot BB LV SE l_las-vegas-limited-editions Hublot Las Vegas limited editions Photo: Modern Luxury

In addition to creating a Big Bang limited edition capsule collection that will be available only in Las Vegas, Hublot has thematically linked the new boutique to its Vegas location in subtle yet significant ways: its sky-like ceiling matches that of the Forum Shops Arcade, and the interior of the boutique features a King Gold motif ... perhaps a reference to the ultimate raison d'etre of its home city?

Hublot's Las Vegas boutique Hublot's Las Vegas boutique Photo: Modern Luxury