A new advertisement for Huggies baby diapers has fathers across the country up in arms for its unfair portrayal of dads is inattentive, easily distracted and generally incapable of caring for their infants. The campaign, titled Have Dad Put Huggies To The Test, was part of a program to demonstrate the performance of our Huggies diapers and baby wipes in real life situations.
The commercial, which shows a team of fathers so pre-occupied with watching sports on TV that they neglect to change their children's diapers, thankfully Huggies can handle it. However, the ad comes at a time when more and more men are opting to become stay-at-home dads while their wives enter the workforce. According to ABC News there are currently 50,000 home-making dads in American today, and their not happy with the new Huggies commercial.
Chris Routly, A father living in launched an online petition demanding that Huggies pulls the ads off the air.
Changing diapers, cleaning, feeding, bathing, writes. No aspect of parenting other than actually giving birth and breastfeeding is off-limits to involved 21st Century dads. The days of dad being unwilling or unable to take an active role in even the messiest aspects of parenting young children are past.
Routly is hoping for 20,000 electronic signatures, and currently has 77.
Huggies has taken to its official Facebook page to defend itself, claiming the purpose of the campaign was to celebrate fathers. They also removed the offensive videos after hundreds of angry parents posted their own comments on the page.
Your ad campaign disgusts me, wrote James Garcia. My wife and I share the responsibilities of the house. I cook, grocery shop, clean, and we take care of our daughter equally. At times I have been at home with my daughter more than my wife has been, after she had to return to work and I had a lot of time off. It is insulting to all fathers to portray us as a bunch of bumbling idiots.
Kimberly-Clark spokesperson Joey mooring told the Washington Post (http://www.sandiego6.com/news/national-world/Huggies-Ad-Campaign-Has-Dads-Hot-Under-the-Collar-142607566.html) that the company intended to portray realistic dads and babies in real-life situations, not poke fun and draw on male stereotypes. Mooring also said that Huggies has already made changes to the commercial.