Jennifer Hudson is trying to promote the benefits of the Affordable Care Act, popularly known as Obamacare, with a funny video where she has spoofed ABC’s Kerry Washington-starrer sitcom, “Scandal.”
The video titled “Scandalous” is featured on Funny or Die, a comedy video website, and shows Hudson imitating Washington’s character Olivia Pope, who is a scandal “fixer.” But, unlike Pope, Hudson’s character, Lydia Cole, prefers to be called a "covert scandal manager,” and the more than two-minute video shows her dashing around Washington trying to find a scandal.
Instead, she finds herself meeting with clients in dark alleys and park benches where she explains the benefits of Obamacare.
“What’s your issue?” Cole, dressed very similar to Pope in a white suit, asks a distraught woman, who explains: “My company’s health care. It doesn’t cover mammogram.”
“The ACA covers preventative care for women’s health,” Hudson's character responds, and adds, “Girl, go find you a scandal.”
Cole later meets a senator whose pregnant mistress lacks health insurance. The video shows Cole helping the senator sign up for coverage on healthcare.gov.
The “Scandalous” video was published on Sept. 26, and since then it has been viewed more than 67,000 times. According to reports, the spoof is part of a drive to encourage young Americans -- those between 18 and 35 -- to sign up for the new government medical coverage.
Nj.com reported that in July, the White House met with a number of artists including Hudson, Amy Poehler, Kal Penn, Funny or Die’s Mike Farah and “Royal Pains” creator Andrew Lenchewski to devise ways to reach out to young Americans to explain the benefits of Obamacare.
"The campaign will use a range of communications tactics, with an emphasis on paid media and digital outreach, to make the uninsured aware of the marketplace and the health insurance options available to them,” Fabien Levy, U.S. Department of Health and Human Services spokesman, was quoted as saying by NJ.com.
But the “Scandalous” video was funded privately, and not paid for by the government, Funny or Die president Mike Farrah told Reuters in July. “If there was ever any money for ‘Funny or Die,’ which there never was, I’m sure it would have been cut by the sequester long ago,” he joked.
Keerthi Mohan is an IBTimes reporter covering entertainment and human interest stories.