Jessica Simpson smolders in her new Spring/Summer 2016 campaign. The fashion designer worked herself in a Daisy Duke as well as a jeans that gave a very 1970s vibe. The former singer also showed off her assets in the new pictures from her eponymous label’s new collection.

The 35-year-old rocks a teeny tiny Daisy Duke along with a white tank top. She has paired her casual ensemble with a pink colored vest coat with fringe that reach up to the floor. Jessica flaunted her long toned pins in the picture.

She accessorized with piles of necklaces and wore oversize glares matching with her vest coat. Her long blonde hair was styled into beachy waves. Jessica wore fresh faced make-up for the campaign.

Another picture from the Jessica Simpson collection shows her seated in a comfortable chair. She wears an olive green romper as she pouts for the camera. Jessica wears a lot of accessory — bangles, rings and a gold leather bag is kept beside the chair. The designer shows off her long legs in a pair of floral patterned yellow high heels.

Jessica also kicked up a storm posing in natural locales with trees in the backdrop. She shows off her long legs in 1070s style flared denims paired with a brown crop fringe jacket. Her hair is left loose in tumbling waves as she looks at the camera.

“The JS Collection is timeless, just like the shell pink long fringe vest. It is a special piece I can hand down to my daughter one day,” said Jessica. Her new collection has a very boho vibe with lots of prints and fringes.

Talking about the location where the campaign was shot, Jessica said it was at her favorite spot — Malibu Café. The mom-of-two added that it is the place where she, her husband and the kids go to have some fun. The designer said the dreamy backdrop reminded her of summer vacations on a lake.

The designer, who started off with her eponymous shoe collection has also designed a denim platform sandal in her collection with three color variations of her new strappy espadrille wedged sandal. Besides, the Jessica Simpson collection also features a Navalo woven platform heels.