Johnny Depp has been chosen as the new face of Christian Dior Parfums' upcoming men’s fragrance. It’s the first time the “Pirates of the Caribbean” actor, 51, has posed for the French fashion house -- or for the maker of any men’s fragrance. While the house has yet to release a name for the cologne, which is being kept under wraps, it did announce that the Depp-fronted fragrance will be available across the globe on Sept. 2.

Dior revealed Wednesday that the scent was crafted by the house’s storied resident perfumer, François Demachy, the man behind Dior Homme and Miss Dior. It also boasts the distinction of being the label’s first men’s fragrance in 10 years. The French fashion house has a history of picking insanely good-looking men to represent its colognes: Previous faces included Jude Law and Robert Pattinson, who campaigned for Dior Homme Sport, Dior Homme Intense and Dior Homme, according to People.

This campaign is Depp’s first fragrance coup. He joins Dior fragrance ambassadors Natalie Portman (Miss Dior) and Charlize Theron (J'adore Dior), Jennifer Lawrence and Marion Cotillard in representing the famous label.

For the campaign, Depp has ditched his "Pirates" braids and bandanna. He is pictured wearing a little guyliner, some jewelry that includes his trademark layered necklaces, and hair gel for his unkempt mane. Depp brings the perfect amount of grit to the job. “The House of Dior is about to reveal a new territory for men with Johnny Depp as its iconic ambassador. Save the date, September 2nd,” the Dior Instagram page updated. The partnership between Dior and Depp is “a major first” for both, according to a Dior news release.

Handsome men are increasingly fronting fragrance ad campaigns. The list includes Colin Farrell for D&G Intenso, Theo James for Boss Parfums, Scott Eastwood for Davidoff Cool Water and Michael B. Jordan for Axe. Looks like Depp is following the footsteps of one-time Chanel No. 5 brand ambassador Brad Pitt. Depp is now busy reprising his role as Captain Jack Sparrow for “Pirates of the Caribbean 5.”