A new Call of Duty: Modern Warfare 3 live-action trailers, The Vet & the n00b, has hit the web, and despite the lack of gameplay footage, movie stars Jonah Hill (Superbad) and Sam Worthington (Avatar) have made the video an Internet hit:
Though funny, the commercial is supposed to show how friendly the game is to new players. Modern Warfare 3, launching Nov. 8, does have a few n00b friendly components.
The Death Streak mechanic gives players who have accumulated a few deaths without racking up any kills of their own a buff during their next life. Some benefits let players run faster while others will let them do more damage.
Also among the three new Strike Packages, the Support class seems to be the friendliest to those new to the game. The class lets players keep the kills they have gotten count towards their kill streak rewards even through death. On the other two packages, the Assault and the Specialists, they will reset after they are killed.
During a long enough kill streak players are awarded special abilities. Some streaks give players the ability to call in an airstrike or spawn a pile of ballistic vests to give teammates extra protection. The Support class will allow new players to get a feel for these killing rewards while learning the ropes of the game.
Live action trailers have become commonplace on television and the Internet. If you see a video game commercial on TV you aren't likely to see much gameplay, but rather some real-life person in a gameplay-like scenario. When Call of Duty: Black Ops was released we saw everyday people, and a few well-known faces, battling it out in a gritty warzone. And a real-life Skyrim trailer made buzz around the web just a few weeks ago with a Nordic warrior facing off against a dragon in a medieval town.
As videogames creep ever more into the mainstream we will see them advertised like anything else in mainstream culture: with humor and celebrities.