Reality star Khloe Kardashian is heading to Australia in July. The TV personality and business mogul is flying Down Under to promote the launch of the Kardashian Kids collection.
Khloe and sisters Kourtney Kardashian and Kim Kardashian West started the Kardashian Kids line last year in partnership with Babies "R" Us. This year, the sisters have decided to expand the brand and are partnering up with Woolworth’s in Australia.
The summer collection of the Kardashian Kids line will be on sale in Big W stores in Australia starting in August. To kick things off, Khloe is flying all the way Down Under to promote the brand. However, she will not be doing public appearances for the said launch.
In line with this, Khloe posted a promo photo featuring two kids wearing pieces from the collection. She captioned the shot: “I couldn't be more excited to announce @kardashiankids is coming to Australia at @bigwaustralia in August!! I'll be heading down under next month to celebrate the launch! See you soon, Sydney! ❤”
The official Instagram account of Kardashian Kids also shared the news. A photo was posted featuring the Australian flag laid out with a stuffed kangaroo and koalas. Alongside the iconic symbols of Australia, a white blouse and a pair of shorts from the collection were also shown.
The new collection features pieces for newborns all the way up to age 7. According to the Daily Telegraph, Khloe is excited to see young Australian girls wearing the clothes. She said that she and her sisters hand-picked their favorite pieces and some are available only in Australia.
Khloe does not have kids herself but she has been surrounded by children for several years. Her older sister Kourtney has three kids: Mason, 5; Penelope, 2; and Reign, 6 months. Kim has 2-year-old daughter North and is expecting a second child.
With Kim now entering the second trimester of her pregnancy and Kourtney dealing with three small children, Khloe is the one flying all the way Down Under. The sisters used to promote their ventures together but in recent years have learned to delegate responsibilities in their rapidly growing empire.
No exact details have been announced for Khloe’s appearance in July. She will be coming to Sydney but it is unclear if she will be visiting other cities. The collection is expected to go on sale in all Big W stores in August.
CORRECTION: A June 10 version of this article erroneously said that Khloe Kardashian will be meeting fans in line for the promotion of the brand. The correct info is Khloe will be visiting Australia to promote the new Kardashian Kids Collection launching into BIG W; however, she will not be doing any public appearances.