Family matriarch Kris Jenner has spoken up to defend her daughters against bashers who are complaining about a monthly subscription fee on their newly-launched mobile apps and websites. Kylie Jenner, the youngest member of the brood, also spoke up to defend herself.

"For less than a cup of coffee, fans can get exclusive, original content that they won't get anywhere else about fashion, beauty, health, parenting,” Kris told Entertainment Tonight on Tuesday. The backlash came after her five daughters launched their personalized mobile apps and websites on Monday.

Kourtney, Kim and Khloe Kardashian as well as their younger sisters Kendall and Kylie Jenner, each launched a website and a counterpart mobile app on Monday. Each site contains specialized content curated by each girl, that covers topics that are dearest to them. Out of the five girls, Kourtney's app is the only one that has not gone live yet because she isn't done getting it ready. However, it is expected to be available before the end of the year. 

The websites and apps have a mix of free and paid content. The paid areas of the sites are available via a monthly subscription fee of $2.99 each. That means if someone wants access to the content on all 5 sites, that amounts to a yearly fee of $179.4

“I put so much time into it,” said Kylie in an exclusive chat also with Entertainment Tonight. “It's stuff that I would never choose to share in a million years, but deep down I want my true fans to know, like all my personal stuff and tricks -- stuff that I would never share on Instagram,” she explained.

Despite the backlash, the apps are very popular. Kylie’s app in particular, has topped the download charts. Kris posted a screen grab of the App Store’s chart, where Kylie’s App sat on top.