The future of fashion may be closer than we think, as CuteCircuit presented its wearable tech collection for Fall 2014 at New York Fashion Week. The ready-to-wear collection defined innovation in the interactive fashion, as models on the runway controlled the clothing with their iPhones.
Design duo Francesca Rosella and Ryan Genz launched the label in 2004 and they have been working this technology for more than 10 years. The collection lit up the runway with their signature evening looks, day wear and accessories, like a purse that flickered down the runway with lights.
While the designs of the clothing for fall 2014 were simple, the technology was anything but. The fashion crowd that flocked to the Hub at the Hudson Hotel gasped when the models, wearing identical platinum blonde wigs, played with their phones, lighting up their clothes in a dramatic display of innovation.
After the show we were able to speak with the design team, who were excited to talk about the technology, which they have been developing for a decade. They also talked about their celebrity clientele, and the future of fashion.
Fashion and technology were married beautifully in this creative collection, which gave the fashion crowd of Fall 2014 a glimpse into the future of clothing and accessories.