Finnish-based Nokia introduced a new standard for wireless communication on Tuesday, unveiling a new technology focused on short-range communication and low power consumption.

The world's largest cell-phone maker said that its Wibree technology will compliment other short-range wireless standards, such as Bluetooth, and consume only a fraction of the power. Wibree will open up doors for communications between mobile devices or PC's, and small, button cell battery power devices such as watches, wireless keyboards, toys and sports sensors.

Wibree technology is an important development that opens up new market opportunities and a whole new range of possibilities for mobile users, says Dr. Bob Iannucci, head of Nokia Research Center. Our aim is to establish an industry standard faster than ever before by offering an interoperable solution that can be commercialized and incorporated into products quickly.

Nokia is working with the specification with a number of other companies in an effort to get the new standard out as quickly as possible. The technology will be made available to the industry through an open and forum enabling wide adoption of the technology, the firm stated.

Our aim is to establish an industry standard faster than ever before by offering an interoperable solution that can be commercialized and incorporated into products quickly, Iannucci concluded.