Online visits to the Holiday eShopping Index grew 20 percent year-over-year last week, with eBay, Amazon and Wal-Mart leading other online shopping destinations new analysis shows.
Online shopping destinations saw traffic rise from 469 million to 563 million unique visitors in the week ending December 10. Market research firm Nielsen//NetRatings said that the toys and video games product category grew the fastest, with visits increasing 49 percent. Books, music, and video products followed, seeing 46 percent growth, while consumer electronics took third place with 27 percent growth.
The top five fastest growing online shopping destinations indicate that Web visitors are not only looking for gifts online, but also ways to escape and save time during this busy time of year, the research firm stated.
The auction website eBay led the top online shopping destinations during the most recent week, with 34.2 million unique visitors. Amazon took the No. 2 spot, with 25.0 million unique visitors, and Wal-Mart.com rounded out the top three with a unique audience of 13.9 million.
The company's Holiday eShopping Index is comprised of over 120 representative online retailers across twelve categories.