Pharrell Williams has made a bold move to end his trademark dispute with Will.i.am, filing a lawsuit against Will that asks the court to rule he has not violated any trademark related to the rapper's "I AM" brand or the phrase "I am."
Williams filed the lawsuit in a Manhattan federal court on Monday, reports Reuters. The suit claims that Will.i.am has sent several letters to Williams claiming that his "i am OTHER" too closely resembles Will's "I AM" and that he has requested that William's cease using versions of the phrase "I am."
Read More: Pharrell Williams Lawyers Says Has Faced "No Less Than Eight" Trademark Cases From Will.i.am
The lawsuit goes on to say the trademarks that are owned by Williams' company I Am Other Entertainment don't place periods between the "i" and the "am." This is different from the trademarks owned by Will.i.am, which do have periods present.
The suit also raises the point that Will.i.am's trademark for "I AM" covers clothing and since several similar trademarks exists, it is "relatively weak."
Williams' attorney Brad Rose says the super producer is asking the court to rule that the phrase "I Am Other" doesn't "infringe, dilute or unfairly compete" with Will.i.am's brand or trademarked phrase.
In as statement last week, Will.i.am's attorney said there has been a large amount of "misinformation" around the issue. He went on to say that his client isn't suing Williams but has instead set into action a "run-of-the-mill trademark procedure" so he can "defend trademarks that have been registered and that [Will.i.am] has used widely and continuously for many years."
Read More: Will.i.am Sues Pharrell Williams Over 'i am OTHER' Brand
Pharrell Williams insists that he attempted to talk things out with Will, sharing he was greatly disappointed in his actions.
"I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do," he said.
Will.i.am's attorney has yet to comment on the lawsuit filed by Williams.
Treye Green is a reporter for The International Business Times and a recent graduate of the University of North Carolina at Chapel Hill. Green has shot, edited and...