Everyone loves pizza. Everyone loves Cinnabons. So why not combine them into one crazy food? That's exactly what Cinnabon is doing by unveiling the Pizzabon at a single test kitchen in Atlanta's Cumberland Mall this weekend.
It may seem counter-intuitive, but Cinnabon is betting that the Pizzabon is a hit, and plans to serve the oddity as one of a number of new foods it will allow customers to sample at its test kitchen on Saturday between 11 a.m. and 2 p.m., according to Serious Eats.
The store will also test a new line of sandwiches during the event in an attempt to seize on the savory end of the food spectrum, hoping to fill the between-sweets gap, Cinnabon President Kat Cole told the Atlanta Journal-Constitution newspaper:
"We are looking at how we can responsibly fill that void," Cole explained after the company announced that it will be testing out the Pizzabon as well as new lines of croissants, iced coffees, sandwiches and more this weekend in the Atlanta kitchen.
The Pizzabon, however, may be the most interesting of the options members of the eating public will get to taste there. A Pizzabon consists of tomato sauce, cheese and pepperoni, all slathered on top of a classic swirl-shaped Cinnabon pastry.
Georgia Restaurant Association Executive Director Karen Bremer told the newspaper that the move into different sorts of foods may turn out to be a savvy one as the company looks to expand its customer base:
"In this day and age, it is incredibly important" to diversify," she said. "If consumers are making the trip to your establishment, you want them to find everything they want in one place ... You've got to innovate to satisfy the demands of old customers and to create some new ones."
And after all, Americans eat some weird and highly unhealthy stuff. Just head down to the Iowa State Fair this week. The New York Times reported Monday that at the massive fair, you can get everything from fried butter on a stick and porkchops on a stick to deep-fried oreos and deep-fried macaroni and cheese.
After that line-up, a Pizzabon actually sounds like a light offering. Bon appetit!