Inc (Nasdaq: PCLN) is gearing up to report second quarter earnings after the bell Thursday, and analysts on average are forecasting a 19 percent rise in Priceline's earnings to $9.37, and a 25 percent rise in revenue to $1.66 billion, according to CNBC.

Heading into the report, shares of are near all-times highs and edged up 0.92 percent to $936.13 in afternoon trade.

Orbitz Worldwide, Inc. (NYSE: OWW) saw shares soar by more than 40 percent on Thursday after the online travel site reported stronger-than-expected second-quarter results and raised its full-year outlook.

Orbitz reported earnings of $561 thousand for the quarter on revenue of $225 million, compared with a profit of $4.6 million, or 4 cents a share, on $201 million in sales in the same year ago quarter.

Shares of Orbitz jumped 35.43 percent to $12.50.

Expedia Inc (Nasdaq: EXPE) reported earnings on July 25 that missed Wall Street expectations, sending the stock plunging 25.17 percent to $48.64 after the news. The online travel agency reported second-quarter earnings of 64 cents per share, down from 89 cents a share in the year-earlier period. Expedia was expected to report earnings of 79 cents a share on $1.26 billion in revenue, according to estimates from Reuters.

Shares of Expedia were up 0.61 percent to $51.11 in afternoon trade.

The Dow Jones industrial average rose 36.02 points, or 0.23 percent, at 15,506.69. The S&P 500 Index was up 7.63 points, or 0.45 percent, at 1,698.56. The Nasdaq Composite Index was up 17.99 points, or 0.49 percent, at 3,672.07.