Britain's Prince William
Britain's Prince William, smiles at BB-8 droid during a tour of the Star Wars sets at Pinewood studios in Iver Heath, west of London, Britain, on April 19, 2016. PHOTO: REUTERS/ADRIAN DENNIS/POOL

Prince William, who is the father of two beautiful kids Prince George and Princess Charlotte, has launched a new project. The 33-year-old royal will convene a new taskforce to support victims and their families affected by cyberbullying. The project is inspired by his role as a parent.

“This is an issue that The Duke feels strongly about. He knows that social media and other technologies are creating significant positive opportunities for millions of young people,” a spokesperson for William wrote in a statement released by Kensington Palace. He added that as a parent, he knew that many people worry about how to protect their children from the new avenues for bullying that technology is creating.

The taskforce will be called The Royal Foundation Taskforce on the Prevention of Cyberbullying. It will bring together industry partners and a group of advisors from the sector. It will aim to develop an industry-wide response to the online bullying of young people, with a focus on 12- to 14-year-olds.

William has asked tech entrepreneur Brent Hoberman CBE to chair the group. It will be supported by The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry. The complete membership of the taskforce will be announced soon, but will include leading figures from technology companies and internet service providers.

It will be supported by a panel of young people aged 11-15, to ensure it remains engaged in current online trends. The spokesperson said that the duke hoped that the taskforce could help the industry share the best practice that is emerging across the sector and put in place new standards so that the internet remains something young people and their parents can embrace with confidence.

The prince knew very well how cyberbullying could have a detrimental effect on the mental health of children and young people. He is taking up the cudgels for the cause as mental health is something that is very close to the heart of his wife Kate Middleton, the Duchess of Cambridge. The 34-year-old regularly carries out engagements and speaks about the delicate issue, and has said that more needs to be done to lift the stigma associated with mental health.