'Sarah Kustok, I Love You:' Awkward Blackhawks Fan Hits on CSN Reporter [VIDEO]

Greg was already batting zero with Kustok before the admission came. At the Blackhawks vs. Minnesota game, he blamed his terrible performance during mid-game hockey shot contest Shoot the Puck on his baseball swing, which he insisted made him lousy at hockey.

But after brushing off his mediocre performance and giving a shoutout to his sister, Greg decided to do what many Comcast SportsNet Chicago viewers had dreamed but few had dared: declaring his undying, er, admiration for the CNS sideline reporter.

I love you, Sarah, Greg said, putting his arm around the incredulous reporter. You're so pretty and beautiful. I love you.

Oh, oh, my, the incredulous Kustok responded, blushing and giving a nervous laugh. I don't even know what to say. I'm just going to say thank you... I don't know what to say.

As The Big Lead noted, Greg's declaration was somewhat similar to the Joe Namath's I wanna kiss you moment with Suzy Kolber of ESPN back in 2003, an infamous drunken moment that nonetheless became a hilarious viral hit.

Later, Sarah Kustok said that it was her best 'Shoot the Puck' of the year, and joked that she was off the market after Greg's on-air confession.

We're actually just jumping right in and getting married, she said. [Instead of a blind date] it's a blind marriage.

Below, watch Blackhawks fan Greg confess his love for CSN's Sarah Kustok: